About the Author

Waseem Bashir is an accomplished marketing professional and the CEO & Founder of Apexure, a UK-based agency. He specializes in landing pages, conversion rate optimization (CRO), and comprehensive marketing strategies.

With over ten years of experience in the industry, Waseem has worked with Fortune 500 companies and successfully led Apexure to achieve notable Clutch awards.

Beyond his work with Apexure, Waseem is dedicated to sharing his knowledge with the broader marketing community. Through his active YouTube channel, he provides valuable marketing insights and advice, making complex concepts more accessible and actionable to new marketers and entrepreneurs.

Experience

10 years in B2B Marketing

Education

MSc, Computer Science,
The University of Manchester
2007 - 2008

Expertise

Landing pages
CRO
Marketing Strategy

At Apexure, we use multi-step forms to gently nudge users into completing them without feeling overwhelmed. We start with a simple question, leveraging the "foot-in-the-door" technique. This makes it easy for users to interact with the form, increasing the likelihood of continuing to the end.

Moments At Work

Experience

10 years in B2B Marketing

Education

MSc, Computer Science,
The University of Manchester
2007 - 2008

Expertise

Landing pages
CRO
Marketing Strategy

Speaking Engagements

Delivering a session on prioritizing impactful marketing efforts to boost brand visibility and engagement.

Conducting a virtual session on cost-effective marketing tactics to grow and retain a user base.

I had the privilege to facilitate a transformative event, Compass 3.0, focused on building a purposeful life.

Conducting a virtual session on cost-effective marketing tactics to grow and retain a user base.

Featured Videos & Podcasts

Why Use Sub-Domains For Hosting Landing Pages?

In this video, we discuss a useful strategy for running PPC campaigns: using subdomains to host your landing pages. This approach helps optimize your ad performance.

Tech, Tradition, Triumph: Waseem Bashir's Entrepreneurial Tale

Join us for an inspiring deep dive into the journey of Waseem Bashir, an entrepreneur whose roots trace back to the picturesque valleys of Kashmir.

Testimonials

“Waseem always delivers quickly, and thoroughly. His work is of high quality. I highly recommend him!”

- Ian Beacraft Head of Brand

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“Waseem was incredibly responsive and dedicated to finishing the project promptly. He was easy to collaborate with and a pleasure to work with. Our team would definitely contract him again for similar landing page projects.”

- Deam Mahmoud Head of Brand

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“Waseem did a great job with our landing page. we will rehire him. Thank you!!”

- Earl Buck Head of Brand

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“Waseem did a fantastic job of taking my ideas and implementing them in a methodical way. The final result was visually attractive and a massive improvement on what had been used before.”

- Darryl Cox Head of Brand

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Published Work

11 Referral Landing Page Examples To Inspire B2B and SaaS

17 MIN READ

7 Event Landing Page Examples For Design Inspiration

18 MIN READ

23 Landing Page Experiments You Need To Try In 2025

20 MIN READ

11 Free Trial Landing Page Examples To Get More Sign-Ups

27 MIN READ

How to Integrate a Landing Page With Payment Gateway?

20 MIN READ

How to Make a Landing Page for Free in 2025?

25 MIN READ

18 Examples Of Thank You Page After Form Submission

18 MIN READ

Unbounce vs Leadpages: Which is Better in 2025?

16 MIN READ

Landing Page URL Guide: Best Practices With Examples & More

13 MIN READ

Is Your Post-Click Landing Page Strategy Missing The Mark?

12 MIN READ

How Conversational Landing Pages Transform User Engagement

12 MIN READ

6 Landing Page Secrets That Can Get You More Conversions

13 MIN READ

11 Lead Magnet Landing Page Examples To Inspire You

14 MIN READ

Pillar Page Vs Landing Page: Which One To Choose?

12 MIN READ

How To Build & Optimize Local Landing Pages For Local Users

13 MIN READ

12 CRO Mobile Optimization Tips For Higher Mobile Engagement

14 MIN READ

CRO Testing: Everything You Need To Maximize Conversions

15 MIN READ

11 Newsletter Landing Page Examples You Need To Check Out

20 MIN READ

Landing Page Compliance: Everything About GDPR & Enforcement

12 MIN READ

9 Landing Page Hacks That Will Increase Your ROI

14 MIN READ

17 Landing Page Optimization Tools Every Marketer Must Know

25 MIN READ

How To Do Landing Page Analysis The Right Way

24 MIN READ

Landing Page Testing Basics For Faster Optimization

15 MIN READ

28 Landing Page Mistakes That Make You Lose Revenue

32 MIN READ

CRO Consultant Insights: 8 Clear Signs It's Time to Hire One

22 MIN READ

How To Monitor Landing Pages For Optimized Conversions

19 MIN READ

How to Build an AI-Generated Landing Page Like a Pro

13 MIN READ

How Much Does a Landing Page Design Cost? (2025)

22 MIN READ

Squeeze Page Vs Landing Page: What's The Difference?

11 MIN READ

CRO and UX: The Ultimate Duo to Maximize Conversions

13 MIN READ

High-Impact Landing Page UX Designs: Frameworks & Examples

14 MIN READ

Competitor Comparison Landing Pages: Tips+Examples For SaaS

16 MIN READ

6 Ecommerce Landing Page Examples To Ace PPC and Sales

22 MIN READ

8 Long-Form Landing Page Examples That Deliver Leads & Sales

21 MIN READ

A Landing Page Mockup Guide To Fast-Track Conversions

21 MIN READ

WordPress vs Unbounce: The Best Platform for Landing Pages

13 MIN READ

5 Landing Page Background Ideas to Improve User Experience

10 MIN READ

10 SaaS Landing Page Best Practices to Maximise Conversions

17 MIN READ

Landing Page Size for 2025: Guide to the Right Dimensions

12 MIN READ

Optimise Your SaaS Sales Funnel With The Right Landing Pages

10 MIN READ

PPC for SaaS Not Working? Answer Might Be Your Landing Page

12 MIN READ

11 Best SaaS Landing Page Examples to Inspire You

19 MIN READ

B2B SaaS Marketing: The Right Landing Page Strategy For SaaS

13 MIN READ

15 Landing Page Call to Action Button Tips That Convert

16 MIN READ

Why Your Landing Page is Not Converting And How to Fix It

15 MIN READ

Landing Page Conversions: Ideas That Work For Our Clients

14 MIN READ

How to Write Landing Page Copy That Gets You More Leads

15 MIN READ

Why is an Interactive Landing Page Important for Sales

13 MIN READ

How to Optimize Your Landing Page Headlines

12 MIN READ

Are Ecommerce PPC Ads Worth It? Top 100 Shopify Stores Study

10 MIN READ

Developing a Landing Page Conversion Rate Optimization (CRO) Strategy

20 MIN READ

Landing Page Form Design: Best Practices With Examples

13 MIN READ

What are the Key Components of a Landing Page?

20 MIN READ

How to Create a Landing Page Wireframe with Tips & Examples

10 MIN READ

Landing Page Length Confusion: Here’s How Apexure Can Help

11 MIN READ

7 Landing Page Metrics To Measure Your Performance

17 MIN READ

10 Steps to Better Landing Page Engagement Rate

12 MIN READ

The Complete Guide to High Converting Landing Pages

30 MIN READ

Sales Page vs Landing Page - Which One Do You Need to Use

11 MIN READ

The 13-Step Website CRO Process in Our Agency

12 MIN READ

Landing Page Funnel Guide: From Top to Sales With Examples

21 MIN READ

14 Expert Lessons To Learn from Our Top Web Designers

11 MIN READ

Landing Page Optimization Best Practices: Examples+Checklist

23 MIN READ

How To Improve Landing Page UX for Better Conversion

12 MIN READ

What Is Landing Page Optimization and How to Get Started?

12 MIN READ

6 Best Landing Page Examples by Apexure and Why They Convert

8 MIN READ

What is a Sales Page: Conversion-Boosting Tips And Examples

13 MIN READ

Click to Call Landing Page: Optimize Landing Page for Phone Calls

13 MIN READ

FAQ Page Design Best Practices With Tips And Examples

11 MIN READ

Best Practices for Creating Google Dynamic Ad Landing Pages

11 MIN READ

ActiveCampaign Landing Page: The New Player On the Scene

10 MIN READ

Which Attributes Describe a Good Landing Page Experience

15 MIN READ

ROI vs. ROAS: Which Is The Best Metric for Ad Campaigns

20 MIN READ

Ways To Increase Landing Page Social Proof For More Conversions

16 MIN READ

Paid Search Landing Page Best Practices | Dos and Don'ts

22 MIN READ

B2B Website Homepage Design | A Comprehensive Guide

12 MIN READ

Email Capture Landing Page Inspirations For 2025

12 MIN READ

10 Best Landing Page Builders For 2024: With Pros and Cons

16 MIN READ

Landing Page Lead Generation: Examples and Best Practices

16 MIN READ

User-Centric Landing Pages: Process and Benefits

12 MIN READ

How to Build a Responsive Landing Page to Get Big Results

17 MIN READ

B2B Landing Page Conversion Rate Optimisation Tips To Boost Sales

10 MIN READ

Advertorials 101: A Detailed Guide to Design With Examples

21 MIN READ

B2B Website User Experience Best Practices to Increase Leads

14 MIN READ

10 Proven Ways to Get More ROI Out of Your B2B Website Design

13 MIN READ

How To Use Pre-Launch Landing Pages To Market New Products

20 MIN READ

How to Drive Traffic to a Landing Page

11 MIN READ

Landing Page A/B Testing Framework to Maximize Conversions

29 MIN READ

How To Build Landing Pages Fast

12 MIN READ

Landing Page vs Home Page: Key Differences Explained

20 MIN READ

13 Types of Landing Pages: Which One to Use and When

19 MIN READ

Splash Page vs Landing Page | Hands-on Comparison

15 MIN READ

Landing Page vs Product Page Debate: Which is Better?

17 MIN READ

How Landing Pages Impact Quality Score Calculation on Ad Platforms

10 MIN READ

Landing Page vs Website | What's the Dissimilarity

13 MIN READ

Landing Page Marketing and How It Works? : Back to Basics

15 MIN READ

17 Landing Page Design Inspiration Ideas Proven To Convert

18 MIN READ

How To Create The Best Landing Page For a Product

11 MIN READ

11 Amazing Landing Page Benefits for Your Business

11 MIN READ

Microsite vs. Landing Page: Which Will Work For You?

26 MIN READ

Landing Page Subdomain Examples And Types

17 MIN READ

Best Practices To Grow Sales With Shopify Marketing

11 MIN READ

Why You Need A Landing Page On Shopify

11 MIN READ

How To Create Personalized Landing Pages For Increased Conversions

14 MIN READ

How Many Landing Pages Do I Need On My Website

13 MIN READ

Tips For Financial Lead Generating Landing Pages

12 MIN READ

How to Use Webinar Automation for B2B Lead Generation

14 MIN READ

The Right Webinar Hosting Platforms to Generate Leads

12 MIN READ

Multi-Step Landing Pages for Financial Services Lead Generation

12 MIN READ

How to Design a Financial Services Landing Page That Delivers

13 MIN READ

How to Run an Automated Webinar Funnel Properly

13 MIN READ

How to Create a Webinar Funnel That Converts

14 MIN READ

5 Tips for Financial Services Lead Generation | Finance Leads

13 MIN READ

B2B Sales: Using Webinars For Lead Generation

13 MIN READ

How To Create a Landing Page Without a Website?

20 MIN READ

How To Increase Page Speed Of Your Websites & Landing Pages?

15 MIN READ

The Ultimate Guide on How To Optimize B2B Landing Pages for New Leads

12 MIN READ

Webinar Promotion | The Ultimate Guide on How To Promote A Webinar

9 MIN READ

CMS for landing pages | Integrating CMS and Landing Pages

10 MIN READ

Pre Recorded Webinars Explained | Pros and Cons

13 MIN READ

The Guide To Using Your Webinars for Lead Generation

11 MIN READ

How To Benefit From Lead Generation Webinars in challenging times

12 MIN READ

Optimising PPC Landing Pages for Better Conversion Rate - Part 2

7 MIN READ

Spy on Competitor Landing Page: PPC Competitive Intelligence

25 MIN READ

Landing Page Conversion Rate Optimisation Tips: Clarity is Everything

8 MIN READ

How to Create Dynamic Landing Pages To Increase Conversion Rates

6 MIN READ

The Complete Guide on How to do Webinars

1 MIN READ

SEO Landing Page vs. PPC Landing Page – Best Practices

17 MIN READ

Optimizing PPC landing pages for Google AdWords

14 MIN READ

How to Improve Your Landing Page Quality Score

11 MIN READ

Is Using AMP for Landing Pages Worth it?

9 MIN READ

The Practical Guide to Trello Project Management

4 MIN READ

Best Website Conversion Optimisation Tactics to Get More Leads

8 MIN READ

Company core values and why we have them in our digital agency

4 MIN READ

Top 3 reasons why we use slack and not email in our marketing agency

3 MIN READ