Waseem Bashir is an accomplished marketing professional and the CEO & Founder of Apexure, a UK-based agency. He specializes in landing pages, conversion rate optimization (CRO), and comprehensive marketing strategies.
With over ten years of experience in the industry, Waseem has worked with Fortune 500 companies and successfully led Apexure to achieve notable Clutch awards.
Beyond his work with Apexure, Waseem is dedicated to sharing his knowledge with the broader marketing community. Through his active YouTube channel, he provides valuable marketing insights and advice, making complex concepts more accessible and actionable to new marketers and entrepreneurs.
10 years in B2B Marketing
MSc, Computer Science,
The University of Manchester
2007 - 2008
Landing pages
CRO
Marketing Strategy
At Apexure, we use multi-step forms to gently nudge users into completing them without feeling overwhelmed. We start with a simple question, leveraging the "foot-in-the-door" technique. This makes it easy for users to interact with the form, increasing the likelihood of continuing to the end.
10 years in B2B Marketing
MSc, Computer Science,
The University of Manchester
2007 - 2008
Landing pages
CRO
Marketing Strategy
In this video, we discuss a useful strategy for running PPC campaigns: using subdomains to host your landing pages. This approach helps optimize your ad performance.
Join us for an inspiring deep dive into the journey of Waseem Bashir, an entrepreneur whose roots trace back to the picturesque valleys of Kashmir.
“Waseem always delivers quickly, and thoroughly. His work is of high quality. I highly recommend him!”
“Waseem was incredibly responsive and dedicated to finishing the project promptly. He was easy to collaborate with and a pleasure to work with. Our team would definitely contract him again for similar landing page projects.”
“Waseem did a great job with our landing page. we will rehire him. Thank you!!”
“Waseem did a fantastic job of taking my ideas and implementing them in a methodical way. The final result was visually attractive and a massive improvement on what had been used before.”
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