A subscription landing page is crucial to any marketing campaign, whether for a newsletter or a paid SaaS service. These pages are a gateway to acquiring new users and driving conversions.
Subscription pages can be built to capture leads at any marketing funnel stage, be it at the awareness level or when prospects are ready to commit. It becomes essential to set clear goals for these landing pages and ensure their design and content advocate for the same.
In this post, we will examine various subscription landing pages, such as those for SaaS, streaming services, or newsletters, to understand how to utilize these pages for your brand.
Subscription landing pages are used for offers that require a recurring commitment from the prospects. Be it for monthly newsletters or yearly subscription fees. As subscription-based services are becoming common, you might lose interested visitors if your product’s value proposition is not shared correctly.
Landing pages with subscription offers in focus are not completed with just solid copy and design. They need to highlight crucial elements like the spread-out costs, automatic payments, differences between tiers for SaaS, and much more.
Let’s explore the different types of subscription landing pages and why they are crucial for various industries.
Here are five different types of subscription landing pages with examples to make it easier to understand how they are used across industries and funnels.
A newsletter subscription page is designed to encourage visitors to sign up for a regular newsletter delivered right to their choice of email inbox. Depending on the subscriber’s interest, the newsletter is full of insights, news, or trends. The primary goal of such pages is to create a dependable email list of prospects with similar demographics, firmographics, or interests.
Effective newsletter subscription pages often include compelling headlines, concise descriptions, social proof, and straightforward signup forms to maximize conversions.
Let’s look at an example of a newsletter subscription page to learn more.
Demand Curve’s newsletter subscription page showcases clarity with persuasion. The top fold starts with a strong headline, followed by an equally strong subhead. Right above, the form three pointers share the USPs of the newsletter- actionable, free insights, and twice weekly, making it easier for users to know what value they will receive by subscribing.
To win visitors’ trust further, the page’s form has quantified social proof and a single form field, removing all conversion friction. The subscription page also previews newsletter content, helping visitors gauge its quality before subscribing. With clean visuals, targeted social proof, and a structured layout, this page effectively drives conversions by minimizing hesitation and maximizing perceived value.
HeyOrca’s newsletter subscription page is engaging and designed to attract its target audience with a headline directly addressing its target audience: social media managers.
The copy is concise and doesn’t waste time on filler content. Instead, it lets a whole section of social proof advocate for the authenticity and value of content shared through the newsletter.
In stark contrast to newsletter subscription pages, SaaS subscription landing pages are dedicated to offering the available subscription plans to potential customers. These pages belong to the bottom of the funnel and target high-potential and hot leads.
As the primary goal of such pages is to make a purchase, there is much information to share. From each plan’s features, benefits, and pricing to USPs and social proof, all elements must fit into your SaaS subscription landing page without overwhelming the visitor.
Let’s see how some leading SaaS brands execute their SaaS subscription landing pages.
EmailOctopus has a straightforward subscription landing page that doesn’t waste time on long headlines and immediately shares the pricing tiers on the first fold. The page is divided into two sections:
Tier Section: The two subscription tiers offered by EmailOctopus are featured here. Instead of filling it with many features and benefits, they have kept it short by just sharing critical information about them.
Comparison section: This section is present under a toggle that efficiently makes the page look cleaner and, on a click, swiftly shares a comparison between paid and free tiers of the product. Such a section caters to visitors who want a more detailed tier comparison.
The page cleverly compares their free and paid subscriptions, ensuring visitors understand the value of becoming a paid customer.
Any page asking for a purchase is incomplete without an FAQ and social proof section. These elements are fundamental when it comes to removing potential barriers to conversions and winning visitor trust.
Following the lead of EmailOctopus, the Zoho Desk subscription landing page shares their subscription tiers directly, with every feature attached. Despite having a lot of information, the benefits under various tiers are clearly displayed. Minute details like the “Monthly” to “Yearly” pricing toggle and the “Popular” tag on the enterprise tiers elevate the page’s user experience.
The page further shares authentic social proof with reiterations of its USPs to build trust, reinforce credibility, and encourage conversions by showcasing key benefits.
Grammarly’s Plans page follows a clean and minimalistic design, making it easy for visitors to compare options at a glance. Using ample white space, clear typography, and structured pricing tables ensures effortless readability. Each plan is presented in a visually distinct way, with key benefits highlighted to guide decision-making.
The concise and persuasive copy emphasizes Grammarly’s credibility with trust signals like “Trusted by 50,000 teams worldwide.” Action-oriented CTAs such as “Get Started” keep the focus on conversions. The page maintains a professional yet approachable tone, balancing essential information with a frictionless user experience.
A membership-based subscription landing page is somewhat like a SaaS subscription page but offers a broader range of benefits, resources, and community engagement besides just software. Content creators often use it to build a paid community of followers. These subscription pages have a similar format to SaaS subscription pages.
Let’s check out an example.
KAMAUU’s Patreon page is a great example to understand how membership-based subscription pages work that has nothing to do with SaaS. It immediately invites visitors to be part of his creative journey, emphasizing that subscribers are contributing to something meaningful, establishing a strong emotional connection.
The page effectively communicates its value by offering various membership tiers, each unlocking unique perks like exclusive music, behind-the-scenes content, and live hangouts. Social proof plays a crucial role, with over 1,800 total members reinforcing the legitimacy and appeal of the community.
A streaming services subscription landing page is standard in the entertainment industry. But we can learn a thing or two from their design and layout. These subscription pages offer plans with unique features and focus on the easy sign-up process without complicating it with value proposition or their latest shows, as visitors are mostly aware of them.
Let’s look at some of the biggest streaming platforms and their subscription landing pages.
Netflix’s subscription page doesn’t complicate things and uses a click-through landing page. Once the email is entered and the CTA button is clicked, a multi-step form appears, which is excellent for guiding users through a seamless signup process, reducing friction, and keeping them engaged step by step.
Instead of being a question, the first slide shares major USPs of subscribing to Netflix’s streaming services to immediately highlight the benefits, set clear expectations, and reinforce the value proposition before users proceed with the signup process. A pricing section and other steps are followed. Overall, it is a compelling page that clearly communicates everything of value.
The YouTube Premium subscription landing page is basic in its design, ensuring that all essential information is shared efficiently. The top fold shares crucial benefits, appealing to users seeking an uninterrupted and enriched experience. The copy of the page has been written in a digestible format with a small section dedicated to USPs in bullets and then a simple pricing tier.
The page ends with an extensive FAQ section, which addresses common concerns and eliminates any last-minute doubts, ensuring prospects feel confident before subscribing.
A box subscription landing page is a dedicated webpage designed to convert visitors into subscribers by offering curated products delivered regularly, emphasizing convenience, personalization, and value. These pages typically highlight the contents of the subscription box, the benefits of subscribing and provide a straightforward signup process.
Dollar Shave Club’s New Member Starter Set landing page is a great example of an effective box subscription page. It immediately captures attention with an enticing offer, highlighting a significant discount to encourage sign-ups. The page clearly presents what’s included in the kit through images, helping potential subscribers understand the value they’re getting.
Social proof is used strategically, featuring customer testimonials emphasizing product quality and satisfaction. Statements like “Best razors on the market… They make my legs feel so nice and smooth.” from real users help build trust and credibility. The page also highlights additional perks, such as free shipping on the starter set, making the offer even more appealing.
Perfect Snacks’ Subscribe & Save page is designed to make signing up for recurring deliveries effortless. It opens with a strong headline, “On-the-Go Protein Bars, On Repeat,” immediately emphasizing the convenience of the subscription. The layout is clean and structured, guiding visitors through a simple subscription process while highlighting key benefits like 10% off, free shipping, and the ability to skip or cancel anytime.
The page effectively reassures potential subscribers with a no-commitment policy, ensuring they can manage their subscriptions on their terms. Exclusive perks like early access to new flavors and special discounts add further incentive. The combination of persuasive copy, a user-friendly design, and a flexible approach makes this a compelling and conversion-driven subscription landing page.
Here’s a comparison table summarizing the purpose of different subscription landing page types:
This blog post explores different types of subscription landing pages and how they effectively convert visitors into subscribers. It breaks down five key categories: Newsletter, SaaS, Membership-based, Streaming Services, and Box Subscription—explaining their purpose and analyzing real-world examples.
Each section highlights how top brands like Demand Curve, Netflix, Patreon, and Dollar Shave Club design their pages to maximize conversions. Common success factors include clear value propositions, simple signup processes, social proof, and transparent pricing.
By understanding these strategies, businesses can optimize their own subscription landing pages to drive engagement and increase subscriber growth.
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As CEO and Founder of Apexure, Waseem Bashir's decade-old experience in building high-converting landing pages extends to collaborations with Fortune 500 leaders. From free to paid he has tried his hands on all landing page builder tools and knows just the right fit for every business. Read more
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