Scaling a SaaS brand requires time, revenue, and strategic efforts. As a product manager or growth marketer, you must manage multiple campaigns across channels and deliver results.
According to research by McKinsey, marketing and sales alone often consume 50% or more of a SaaS company’s revenue. So, ensuring a good ROI is definitely a part of your performance.
To maximize conversions from your PPC ads, social media marketing, and influencer campaigns, you need conversion-focused landing pages – and more than that, you need a reliable landing page company.
But what can a landing page company do for your SaaS brands?
Below, we share how we’ve helped SaaS clients succeed with our expert landing page services.
Before we jump into our client and the work we did for them, here’s a little background about us:
We are a landing page agency with over a decade of experience building and optimizing landing pages. As a team, we focus on conversion-first designs and data-backed optimization techniques. Our focus is simple: building landing pages that drive conversions and compound your results over time.
Marketing has many facets — SEO, PPC, social media — but at Apexure, we have spent the last decade specializing in only one: landing page. We just make landing pages that turn clicks into conversions and make it worth your money.
Every SaaS company has different landing page demands, we cater to all types. Below are the two most popular landing page services among the SaaS brands we work with.
Our subscription services are popular among SaaS brands that are scaling their business and need constant and quick support. Under these services, we provide you with new landing pages every month and optimize the older ones through A/B testing.
Let’s see how our SaaS clients make the most of these services.
Craver is a mobile app platform that enables restaurants and cafes to offer custom-branded mobile applications for ordering and customer engagement. The SaaS company chose our subscription services from the ground up, meaning we handled everything from wireframing and mockups to optimization.
Their primary focus was on “Book a Demo” landing pages, so we aligned our efforts accordingly. We began by understanding their target personas, conducting competitor analysis, and developing multiple landing pages tailored to different audiences over time.
Collaborating closely with their growth manager, we promptly ensured all requirements were met. Since we built their landing pages within HubSpot, its templating features allowed us to replicate elements across pages easily. This significantly reduced build time, improved efficiency, and boosted Craver’s conversions.
Headway is a mental healthcare company that simplifies access to affordable therapy by connecting individuals with therapists who accept insurance. The company uses a software-based tool to connect people with the right mental health providers across the US.
Like Rocket Money, Headway is a growing company. One of the biggest campaigns Headway runs is their awareness webinars, which focus on making the audience aware of mental health and right insurance.
Unlike PPC or influencer affiliate landing pages, webinar landing pages are uniquely structured. They feature key elements such as a countdown timer, detailed webinar information, and a brief introduction to the tool.
Apexure works as an extension of Headway’s marketing team, developing their landing page mockups into high-performing pages. We also implement specific requests, such as integrating Chili Piper, multi-step forms with conditional logic, and executing targeted A/B testing ideas.
Flare is a SaaS tool that deals with a complex industry: cybersecurity. The company is expanding by introducing a new product that tackles cybersecurity issues.
The company first approached us to optimize their SaaS demo landing page. During our audits, we discovered that their landing pages had issues like information overload and redundant details, resulting in lower conversions.
After Apexure optimized their landing pages, Flare saw a 65% increase in conversions.
What started as a SaaS demo page optimization gig, turned into Flare taking our landing page subscription.
Unlike Headway and Rocket Money, where the marketing teams provide mockups, we handle Flare’s landing pages from the ground up. We start with wireframes, create mockups, and finalize the design before development. Our team also manages the page’s testing and optimization to ensure peak performance.
Additionally, we support Flare by creating banners, PDFs, and other digital assets to enhance their marketing efforts.
Another service we offer is ‘ad-hoc basis’ landing pages. This service is designed for SaaS brands with specific, short-term needs. Depending on your requirements, we will work with you for a set period to create landing pages that meet your immediate goals.
Change is a donation platform that helps businesses seamlessly donate to over 1.3 million nonprofits while ensuring legal compliance.
We collaborated with Get Change on personas and campaign landing pages until their needs were met, concluding our partnership. Our work included creating multi-step forms and conversion-focused landing pages to enhance their campaigns.
Our long-term work with SaaS brands and their marketing teams has taught us many things. Here are some common challenges SaaS brands face while scaling their SaaS, and how a landing page company like Apexure overcomes them.
Scaling landing pages means considering the volume of traffic the pages will receive. Many landing page builders impose traffic limits based on their pricing tiers, which can become a bottleneck if not appropriately planned.
Solution: To solve this issue, we utilize builder tools like Unbounce as a testing ground, allowing us to identify the winning design. Once we have the best-performing landing page, we build and deploy it on a more suitable platform, like Framer, to relieve the pressure of traffic limitations.
Managing multiple landing pages efficiently requires a tool that supports global template updates. If a SaaS company has 100+ landing pages, making a single change—such as updating a CTA—should be possible with one click rather than manually editing each page. This minor feature can save you significant time if your builder tool lacks it.
Solution: Choose your tools wisely. You don’t want to end up with a lousy deal on landing page builders as they ensure your ads have high ROI. Being informed about the features and limitations of different tools can save you from potential headaches in the future.
Forms can present various challenges, whether technical or usability-related. Since they are the most critical element of your landing pages, ensuring they function seamlessly is essential for lead generation and conversions—whether at the top or bottom of the funnel.
Let’s explore two key challenges you might encounter with landing page forms.
As you scale your SaaS, your reach will extend beyond your target audience, attracting potential customers and bots. These bots can flood your forms with fake submissions, cluttering your lead list with useless data and making it harder to identify real prospects. This not only wastes resources but can also skew analytics, impacting decision-making.
Solution: One of the most effective ways to combat bot submissions is to implement honeypots—hidden fields within your forms that are invisible to human users but detectable by bots.
Since bots typically fill out all available fields, they interact with the honeypot and flag themselves as automated spam. This simple yet powerful technique helps filter out bot-generated leads without adding friction for real users, keeping your lead list clean and actionable.
Spam isn’t the only thing that might frustrate you about your lead lists—fake email addresses can be just as problematic. Whether they’re generated by bots, entered by users trying to bypass signup requirements, or simply contain typos, fake emails can clog your database, skew analytics, and reduce the effectiveness of your marketing efforts.
Solution: You can use third-party tools to verify email addresses and maintain a clean, high-quality lead list. We use tools like ZeroBounce for email validation, which ensures accuracy, reduces bounces, and improves overall deliverability.
When creating forms with conditional logic, where fields dynamically change based on user input, the process can become complex and may require hardcoding. However, this can lead to challenges in maintenance and scalability.
Also, forms must seamlessly integrate with the CRM to capture lead information accurately. If the form development process becomes too technical—such as relying on complex JavaScript—it can make the system less marketer-friendly, increasing dependence on developers. While third-party form tools offer an alternative, they may negatively impact page load speed, affecting user experience and conversions.
Solution: There’s no one-size-fits-all solution here. We approach this issue by simply using scalable form tools for most pages, allowing easy updates and replication across multiple forms. Reserve hard-coded forms for high-value pages where advanced logic is needed to qualify leads better. This balance ensures efficiency while maintaining flexibility, which matters most.
Large SaaS companies often have multiple departments that require landing pages for different purposes—affiliate marketing, influencer campaigns, PPC, etc. When these teams work independently from a central landing page team, misalignment and confusion can arise because no single owner oversees all landing page operations.
Solution: As you scale your landing pages, it’s essential to have someone in your company take full ownership of them, ensuring consistency, quality, and compliance across all pages.
Different states and countries have varying data compliance requirements (e.g., GDPR in European Union, CCPA in California), and SaaS companies must ensure their landing pages adhere to the relevant regulations. As you scale, you must ensure all your pages comply with such data laws.
Solution: While your legal team will handle compliance, we recommend assigning a dedicated person to oversee all aspects of landing pages. Based on past challenges, this role ensures team alignment. The person should act as a bridge between legal and the landing page design team, ensuring everything adheres to data compliance requirements.
Hiring a landing page company makes it easier for you to scale your brand through targeted marketing.
Landing pages can also work as assets dedicated to filling your funnels with leads and getting you conversions. Be it pre-launch, free-trial, booking demos, landing pages are built for all types of SaaS campaigns to make them succeed.
If you want to know what we can do for your SaaS brand, you can book a free discovery call and learn how we can help you scale.
Apexure has 100+ blog posts on landing pages? We have shared everything, from creation to testing, analysis to optimization. Check it out before you build your SaaS demo landing page.
Making a SaaS landing page on your own with just examples can take a lot of time. Get the help you need from our experts. Book a call and one of our experts will contact you soon.
Check out our landing page portfolio to discover conversion-friendly landing page elements that might. Filter your industry and check which landing page design is trending.
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As CEO and Founder of Apexure, Waseem Bashir's decade-old experience in building high-converting landing pages extends to collaborations with Fortune 500 leaders. From free to paid he has tried his hands on all landing page builder tools and knows just the right fit for every business. Read more
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