Analyzing SaaS landing page examples directs you toward creating a campaign optimized for conversions.
However, with countless SaaS brands and an overwhelming number of landing pages to review, it’s easy to overload your design with every tactic you encounter. This often leads to cluttered, ineffective layouts.
It then becomes crucial to be selective about the brands you’re picking to take SaaS landing page inspiration from and focus on proven strategies.
In this blog post, we have covered some of the most popular SaaS landing page examples from top SaaS brands and picked out the key elements they consistently use. By focusing on these time-tested components, you can create streamlined and effective landing pages that prioritize clarity and results—without falling into the trap of over-complication.
Let’s directly start by analyzing some landing pages that top SaaS brands use and what makes them unique.
We’ll examine each design, explore the different elements, and explain how they work. Overall, most of the SaaS landing page examples have commendable highlights and solid takeaways. For your SaaS landing page inspiration, you can use similar tactics.
Let’s go!
Over the years, Figma has established itself as one of the premier tools for collaborative design, empowering teams to work seamlessly together. This versatile SaaS platform offers a comprehensive suite of features, including prototyping, wireframing, and an extensive array of design tools to meet virtually every creative need.
Their leading PPC SaaS landing pages are strategically designed around the specific services they offer. While they maintain a consistent style and layout, each page is tailored to address distinct pain points, leveraging compelling visuals and persuasive copy to engage and resonate with their target audience.
All three SaaS landing page examples start with a compelling top fold that adheres to one of the golden rules of PPC: ensuring visitors immediately know they’ve landed in the right place after clicking the ad.
Whether the page highlights a mockup, wireframe, or the tool itself, the first fold effectively introduces the promoted service, combining concise, impactful copy with visually appealing elements. Additionally, each top fold concludes with a trust badge section, offering strong social proof that seamlessly integrates with the page’s clean, minimalist design.
We can all learn something about leveraging product visuals from these SaaS landing page examples. The visuals aren’t random or generic—they are thoughtfully aligned with the services offered and avoid unnecessary repetition.
Each visual introduces a fresh perspective on the product, complementing the copy seamlessly. This thoughtful approach keeps the copy concise, as the most important information is delivered visually, resulting in a clear and engaging user experience.
Are you considering including a long-form video on your SaaS landing page? Instead, you can include gifs like Figma has extensively done on their landing pages.
Everything crucial related to the feature in focus has been communicated through gifs with complementing imagery and copy.
Canva is a user-friendly graphic design platform that allows individuals and businesses to create professional-quality designs easily. It offers a wide range of templates for social media posts, presentations, and marketing materials, making design accessible to everyone, regardless of experience.
All of Canva’s landing pages are unique in style and layout. Each of Canva’s landing page examples is carefully crafted for its specific audience, ensuring that every element is strategically chosen to create maximum impact and drive engagement.
Canva put themselves in the shoes of their SaaS landing page visitor for a second and created a set of specific questions they might have after going through the landing page content. By listing these, the SaaS brand gives the viewer queries recognition and answers, which works excellently for winning over their trust.
Canva doesn’t shy away from using much text on their landing pages. With the help of good copy and complementing visuals, the SaaS ensures every reader truly understands the benefits behind every feature and also how they can easily use it.
Rocket Money is a budgeting and bill management app that helps users track and manage their money. It includes various features and tools to help users keep track of their spending, set financial goals, and pay bills on time.
Most of the SaaS landing pages have been kept to the point. Their pages use kicker texts and clever copy to convey the product’s value.
Similar to showing images of the actual application, this shows a demo before viewers have asked to have one. Showing your excellent UI/UX in full motion could help engage and convert visitors, so this should be a option.
Big numbers, strong percentages, exciting metrics. These can be impressive statements on how well your service is performing for your clients, how much their revenue has increased since implementation, etc.
‘if you can’t explain it simply, you don’t understand it well enough’ is how the saying goes. Explaining your SaaS service in 3 / 4 steps makes it easy to digest and engages the viewer to learn more, and you will find this on most of the SaaS landing pages. The depth can follow later, after the conversion.
Rocket Money’s landing pages share a typical design structure, with primary variations in the copy and hero images. These elements are strategically tailored to align with the target keywords of the PPC campaigns each landing page supports.
Monarch is a powerful money management tool designed for couples, advisors, etc., providing clarity and control over their finances. It offers budgeting, tracking, and planning tools to help users gain clarity and achieve their financial goals.
Interestingly, Monarch Money, a competitor of Rocket Money, follows a similar approach by reusing a consistent layout across most of its landing pages. However, it introduces subtle variations in the copy to align it with the target keyword.
The USPs are highlighted with the help of images from the app, which showcase the intuitive user interface, seamless navigation, and the powerful features that set it apart from other financial management tools.
Monarch Money’s SaaS landing pages feature a strong closing call-to-action (CTA) banner, a key element for driving conversions.
This final CTA serves as a clear and compelling prompt, offering visitors a simple next step and ensuring the landing page meets its goal of encouraging user engagement and action.
Craver is a mobile app platform specifically designed for restaurants. It aims to help restaurants increase customer engagement and lifetime value through an omnichannel approach, including mobile apps and online ordering.
The SaaS features polished landing pages, incorporating all essential elements with an exceptional layout and a captivating color palette.
The landing page uses clear images and icons that perfectly complement the copy and the precise look of the page. They have consistently highlighted their SaaS’s mobile UI/UX, showcasing its intuitive design and user-friendly experience.
It can sometimes be challenging to showcase social proof creatively, but Craver’s landing page does so effortlessly. They have showcased all the clients they are working with while also highlighting the crucial USP of custom designs.
Craver has added a consent checkbox above the CTA on all their landing pages.
It promotes transparency, builds trust by respecting user autonomy, ensures compliance with privacy laws, and enhances credibility while fostering a positive user experience.
Monday.com is a cloud-based work operating system that helps teams manage projects, tasks, and workflows. It offers customizable boards, visual dashboards, and automation to improve collaboration and productivity.
The SaaS landing pages for Monday.com follow a consistent layout, maintaining a cohesive design across various campaigns. However, the imagery and copy are tailored to align with the specific promoted service. This approach ensures that each landing page resonates with the targeted audience while still leveraging the brand’s recognizable structure and style.
Monday goes all out when sharing their social proof across their landing pages. The crucial aspect to notice here is that they have not lumped the testimonials, trust badges, etc., into just a section of the landing pages but instead spread it across sections to increase impact.
“Free forever. No credit card.” Right after the CTA, this phrase is designed to reassure users that the service offered is genuinely free and does not require sensitive financial information like credit card details.
It eliminates concerns about hidden charges or automatic billing, which makes it particularly useful for encouraging first-time users to sign up and try the service without hesitation. This transparency builds trust and reduces friction in the onboarding process.
On all their SaaS landing pages, Monday uses tabs to create more whitespace, keep the layout clean, and maintain a concise page design. This approach ensures that every USP is highlighted in its own section without overwhelming the visitor or making the page excessively long, helping retain attention and improving user engagement.
ClickUp is a project management tool that helps teams stay at the top of their projects without being stuck in constant meetings. With a multitask toolbar, real-time reporting, and many other features, ClickUp has become a go-to productivity tool for teams.
Just like Monday, their landing pages are short but powerful. In all the SaaS landing page examples of ClickUp, there’s clearly a strong emphasis on messaging in the top fold of their landing pages. Each top fold is creatively designed to deliver all the essential information at a glance, making the page concise and impactful. This strategic approach ensures visitors quickly grasp the value proposition, enhancing user engagement while keeping the content succinct.
ClickUp clearly labels the chat as operated by an AI assistant rather than an actual human, a commendable approach for maintaining transparency. By setting clear expectations, this practice builds trust with visitors and avoids potential frustration, ensuring users understand they are interacting with a bot from the start.
This is the second time we have mentioned how a top SaaS brand focuses on its top fold and ensures the message gets communicated in the first impressions. ClickUp strategically places supporting text and social proof around its call-to-action (CTA) to build trust and encourage conversions.
By incorporating bullet points in the top fold, they highlight their unique selling points (USPs) in a clear, concise, and easily digestible format, ensuring visitors quickly understand their value proposition.
HubSpot is a leading customer relationship management (CRM) platform that provides marketing, sales, customer service, and operations tools. Its all-in-one solution is particularly popular among small and medium-sized businesses for streamlining workflows and improving customer experiences.
Most of their SaaS landing pages adhere to a consistent formula, likely refined through extensive testing. This standardized layout is now a staple across many of their popular pages, suggesting it effectively resonates with their audience and drives results.
Hubspot landing pages prominently feature CTAs encouraging users to “Get started free,” guiding visitors toward immediate engagement with HubSpot’s offerings. The word ‘Free’ makes the CTA even more intriguing and likely to be clicked.
Each page displays logos of well-known companies that use HubSpot, such as DoorDash and the Canadian Red Cross, serving as social proof to build trust with potential customers.
Also, Hubspot’s SaaS landing page examples had a final CTA banner, which we also saw on Monarch Money’s landing pages.
Zoho is a comprehensive suite of cloud-based business tools designed to streamline operations across marketing, sales, customer service, and more. Its user-friendly interface and customizable features make it a popular choice for managing workflows, automating processes, and driving growth efficiently.
Zoho’s landing pages fashion a short design requiring only necessary details. It takes away conversion friction and encourages visitors to take quick action.
Indeed, you can’t put a CTA right after every landing page section. But you can utilize a sticky bar with the CTA, just like Zoho, to ensure visitors don’t have to search for the CTA button when they finally feel like converting.
Each page includes testimonials or mentions of customer satisfaction, building credibility and trust with potential users.
All SaaS landing page examples are heavily optimized for conversion and user experience, so they are continually tested and tweaked to determine what works best for their users.
Consider A/B testing different headlines, CTA button variations, or page layout variations to determine which version performs better. To understand what resonates best with your audience, test out gifs, videos, and animations to find out what works best for you. Remember, however, that you should continuously optimize your SaaS landing pages for mobile and desktop devices when designing them.
Other ‘No Nos’ for creating high-performing SaaS landing pages:
Is there hidden social proof that people are excited about your product? Sharing other buyers’ unique experiences is the best way to sell your products, so don’t keep it a secret.
Do not copy and paste images from the homepage or service pages without considering how they will look on the landing page. Rather than adding context to the copy, visual aids just fill the space.
Bad CTAs like “Learn more about the product” aren’t going to captivate viewers.
Almost all landing pages contain the same elements. Some are more relevant to SaaS businesses than others. The top SaaS landing page without these essential elements may lack content, user experience, or conversion potential.
Headline: A good SaaS landing page headline should be descriptive, relevant, and catchy, and it should accurately reflect the benefits and features of the product.
Hero section: The hero section should include an enticing image or video of the software product and a compelling call to action (CTA) that tells the visitor what to do next. The image should be high-quality, visually appealing, and accurately reflect the product’s features and benefits.
Features/Benefits: Each SaaS product or service should have the right image supporting its unique solution on the landing page.
Media: Using your SaaS’s images and gifs to tell your brand’s story can help you reach your target audience. Through interactive media, marketers can capture and hold visitors’ attention.
Form fields: Keep the form fields as simple as possible if you plan to collect email addresses; collect only the necessary information. Later in the customer journey, you can always ask for more details.
CTA Buttons: Make sure your call-to-action buttons are eye-catching above and below your content. It will help target people at different points in their decision-making process.
From all the examples discussed, it is clear that many different elements contribute to creating a successful SaaS landing page. From a strong and concise headline to a clear and compelling call to action, many factors can influence the effectiveness of a landing page.
Studying the top SaaS landing page examples and learning from their successes makes it possible to create a landing page that effectively converts visitors into customers.
Whether you want to increase sales, generate leads, or build your email list, a well-designed landing page can drive growth and success. So take the time to study the top SaaS landing page examples, analyze what makes them effective, and use that knowledge to create a landing page that works for you.
As more and more SaaS brands adopt landing pages as part of their performance marketing strategy, we advise you to try them out, too.
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As CEO and Founder of Apexure, Waseem Bashir's decade-old experience in building high-converting landing pages extends to collaborations with Fortune 500 leaders. From free to paid he has tried his hands on all landing page builder tools and knows just the right fit for every business. Read more
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