As marketers, we’re all looking for ways to improve our campaigns and increase ROI. One essential aspect of achieving this is building a solid email list, which inevitably brings us to the debate about squeeze page vs landing page.
While both share the common goal of turning visitors into leads (and ultimately customers), they are not one and the same. To make the most out of these tools, it’s vital for businesses to understand their key differences.
The conversation around squeeze pages vs landing pages becomes even more significant when considering sales funnels, where they differ in focus, structure, and elements. At first glance, they might seem quite similar; however, their distinctions are actually well-defined and meaningful.
In this article, we’ll dive into each term by comparing their unique strengths and weaknesses while providing helpful tips for maximizing their potential. By the end of this post, you’ll have all the information you need to confidently choose between them or guide your fellow marketers through this ongoing debate.
But before we jump into dissecting the concept of “squeeze page vs landing page” further, let’s start with a clear definition of what squeeze pages and landing pages really are.
A squeeze page is a marketing tool used to collect visitors’ names and email addresses. Its primary purpose is to convince or “squeeze” website visitors into providing their information in return for something valuable, such as free ebooks or special reports. Some businesses may even limit access to the page, requiring visitors to complete a form before viewing any content. It enables companies to showcase their products and services to potential leads easily.
Take note that effective squeeze pages don’t require full-fledged copy and content. After all, visitors have already come to you from a source they trust; there’s no need to build trust on the page itself. Instead, focus on creating an irresistible offer with clear calls-to-action (CTAs) and straightforward forms.
It’s important for marketers not to confuse squeeze pages with landing pages, pop-ups, or sign-up forms. While pop-ups can be intrusive and annoying for users, sign-up forms are often in sidebars or website footers. In contrast, a squeeze page has its own dedicated space designed specifically for collecting visitor information – without distractions – which sets it apart from other marketing methods.
In essence, a squeeze page presents a non-intrusive way of acquiring leads for your business.
For example: By making this squeeze page concise and straightforward, Waseem Bashir utilizes simplicity to acquire visitors’ details in exchange for a lead magnet. The page contains only one heading, subheading, three form fields, and a hero image (a visual representation of an offer) of the lead magnet. You’ll notice that it doesn’t use excessive copy to try and sell the lead magnet– the company knows that prospects arriving from Waseem’s YouTube channel are already familiar with the brand and what the lead magnet would be. This makes the page simple yet effective.
We at Apexure have also designed squeeze pages for our clients that have seen great success. Below, you’ll see a squeeze page example that had the purpose of building a strong email list and was designed using three things in mind:
A headline that clearly communicates the benefit.
Supporting text that gives enough information for users to take action.
A simple, shorter embedded form that has only one or two fields making it easier for users to fill out.
Landing pages are essential for effective marketing campaigns and make it easier for users to act on your message.
A landing page is a web page that is created to collect leads or convert visitors into potential customers. It can be used as the destination URL in an ad campaign or even just linked from an email newsletter. The goal of a landing page is to serve as a mini destination within or apart from your larger website, with a singular focus on a buyer journey that leads to a conversion.
Typically more detailed than squeeze pages, landing pages show users information about the offer’s features and benefits. It helps visitors better understand the offer and why they should take advantage of it. Landing pages usually have more fields than squeeze pages, with a longer form for visitors to fill out in order to access the offer.
Check out this type of landing page designed by Apexure for Safe Shower USA.
Using the following key elements, Apexure was able to create an effective landing page that made it easy for visitors to take action:
A main headline and subheadline that effectively communicated the offer and its benefits
The USPs of the product or service that are highlighted in bold
Clear imagery that helps to visually represent the offer
A detailed form that collects user information in exchange for the offer
Brand language consistency throughout the page
A clear CTA button that stands out
Crystal-clear navigation
The nuances of squeeze page vs landing page can be shortened into one main difference: While squeeze pages intend to collect leads and generate conversions, landing pages are designed to educate users on the features and benefits of a product or service.
Packing everything a user may need on one page, both squeeze pages and landing pages, enable marketers to control and monitor the buyer journey from start to finish.
The three main differences between squeeze pages and landing pages are as follows:
Choosing between landing page vs squeeze page is similar to any type of web content – you need to have a goal in mind. When visitors arrive at a landing page, what do you want them to do? Do you want them to sign up for a newsletter, download an ebook, or purchase a product?
The goal of squeeze pages is typically quite straightforward: Convince the user to give their information in exchange for something. Squeeze pages are usually used at the beginning of the buyer journey since they focus only on collecting lead information.
For more awareness of the brand, education, or simply just pushing a prospect further down the funnel, landing pages are a perfect solution. Users are able to engage more deeply with the product or service, get more information, and make a decision about whether to take action.
With a projected 25% share of the total global retail sales in 2026, the online segment requires developers and marketers to keep up with the competition, especially in terms of design and usability. The topic of squeeze page vs landing page may imply a single conversion goal, but they contain different design elements.
Landing pages tend to be longer like blog posts, complete with images and videos because they are designed to provide more information about a product or service – hence the detailed content formatting being front and center for visitors. And although there are many elements in one landing page, it will be tailored to direct visitors’ attention to the primary goal.
Squeeze pages are different – they are minimalist in design, with one clear, highlighted CTA so prospects do not get distracted. A good rule of thumb is that visitors must spend only three seconds on a squeeze page to understand its purpose and act.
Another differentiating factor of landing pages is the inclusion of navigation, links, other CTAS, and social media icons, which are usually absent in squeeze pages. Depending on the page’s goal, it is important to decide which design elements will work best for your business.
With the ability to tailor to specific segments and capture a variety of information with the help of multistep forms, landing pages are a great way to get detailed information from users. Forms on landing pages can be used for collecting basic contact information, or they can have as many fields as needed to capture more complex user data.
Squeeze pages usually contain only an email address field and sometimes a name field. This is due to the fact that they are designed solely for capturing leads and don’t require in-depth prospect data.
If you run an email newsletter subscription campaign and want to keep the process as simple as possible, a squeeze page with just an email address field will be enough. After obtaining a certain number of subscribers, you can then make use of landing pages to educate them about the brand, its offers, and services, which later can help you obtain more detailed customer data in the form of surveys and feedback.
See the samples below of form designs for the two.
Squeeze page form:
Landing page form:
To help you further understand and even help others when it comes to squeeze page vs landing page, here’s a comparison table you can save and share:
Now, it all boils down to whether you should use a squeeze page or a landing page. The answer depends on your goals and the needs of your target audience.
If you’re looking for quick leads and want to keep it simple, then go for a squeeze page with just an email address field. On the other hand, do you need detailed prospect data? If yes, then use a landing page with multi-step forms.
You should also factor in the buyer’s journey. Landing pages are optimal for educating prospective customers and convincing them to make a purchase. On the other hand, squeeze pages are great for capturing quick leads.
With these factors in mind, you can make an informed decision about squeeze page vs landing page and your marketing campaign strategy.
On the topic of squeeze page vs landing page, the debate can end with marketers using both of them strategically to capture and further move leads towards conversions. Business owners should optimize their pages with A/B testing and personalization for maximum results. It will help fine-tune your strategies to obtain better conversions and more leads.
Looking to create landing and squeeze pages with high conversion rates? Apexure is here to help. We are a marketing agency specializing in creating high-performing landing pages and squeeze pages for businesses of all sizes.
Our experts can develop custom strategies to create optimized, user-friendly, and attractive landing pages of all types that bring you more leads and conversions. With our experience in the industry, we’ll work with you to ensure your online presence stands out from the rest!
Contact us today to learn more about our landing page and squeeze page services and how we can help take your business to the next level.
Related Article:
Founder & CEO of Apexure, Waseem worked in London’s Financial Industry. He has worked on trading floors in BNP Paribas and Trafigura, developing complex business systems. Waseem loves working with Startups and combines data and design to create improved User Experiences. Read more
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