WordPress web design services
Custom WordPress sites your team can update without a developer. ARB Accountants saw form submissions rise 350% in the ten months after its rebuild. NEJM Healer's Gutenberg site was finished ahead of schedule. Liberty Shielding runs a site for architects and a WooCommerce shop. The tracking is wired before launch, and we do not run your ads.
Apexure designs and builds custom WordPress websites on Gutenberg or Elementor, with WooCommerce where you sell online, forms wired into your CRM and a fixed quote before design starts. ARB Accountants, NEJM Healer and The Autism Voyage are on this page with what was built for each, and we will tell you when WordPress is the wrong choice.
Most people who ask us for WordPress web design already have a WordPress site. It started as a theme, it has collected plugins, and nobody is sure which ones are safe to update. A headline change goes through whoever built it, if they still answer. Meanwhile it is the page every campaign sends people to.
A rebuild fixes that when it is done for the people who will run it. The design is custom, drawn from a wireframe with the real copy on it, then built in Gutenberg blocks or Elementor so your team can add a page without breaking one. NEJM Healer’s site runs on Gutenberg blocks. Where you sell online, the shop runs on WooCommerce, as Liberty Shielding’s does. Forms go into your CRM and GA4 is checked before launch, so you can trust the first month’s numbers. For The Autism Voyage, every form and the checkout feed GoHighLevel. ARB Accountants’ rebuild added a follow-up sequence after each download and a Slack alert on every enquiry.
WordPress is not always the answer, and we will say so. A small marketing site that nobody updates every week is often cheaper and safer as a static build. The team is distributed and works UK hours, which is the East Coast morning. If the platform is still an open question, website redesign compares the options, and Webflow and Framer are the other two we build on. After launch, website maintenance keeps the plugins, theme and core up to date.
You are probably here because…
The theme is showing
The site started as a theme with the colours changed. It looks like three competitors, and nothing on it was designed around what you sell.
Nobody wants to touch the plugins
The last update broke a form, so the updates stopped. Every month they wait, the site gets slower and harder to patch.
Every change waits on a developer
A new page is a project and a headline edit is a ticket. The site goes stale while the campaigns keep running.
Send us the URL of the site you have, or the brief for the one you want, and what a lead is worth to you. You get a written read and a fixed quote before anything is designed.
What a WordPress build includes
What you get from a WordPress build with us
A custom build, not a bought theme
Designed in Figma around your offer, from a wireframe with your copy on it, then built in Gutenberg blocks or Elementor.
Pages your team can build
Reusable sections your marketers can put together into a new page without a developer. NEJM Healer's site runs on Gutenberg blocks.
A shop on WooCommerce
Where you sell online, the shop runs on WooCommerce. Liberty Shielding has a site for architects and B2B buyers and a WooCommerce shop for direct sales.
Tracking that agrees with itself
Forms, calls and checkouts wired into GA4 and your CRM and checked against each other, so the numbers you launch with agree. For The Autism Voyage, every form and the checkout feed GoHighLevel.
Redirects mapped before a migration
Every old URL mapped to a new one, titles and descriptions carried across, and the content moved before the switch. Indexing is checked after.
Fixed quote, everything in your name
The price is agreed in writing before design starts. The hosting account, the admin login and the design files are yours.
When WordPress is the wrong choice
WordPress suits a site with a lot of content, a shop on WooCommerce, or a team that already knows the editor. It is a poor fit for a small marketing site nobody updates every week, because every plugin is one more thing to patch. For those sites a static build loads faster, costs less to run and has no plugins to update. If the platform is still the question, start with website redesign, which compares the options.
WordPress sites we have built
The WordPress work covers medical education, accountancy, manufacturing and online retail. Recent examples:
- NEJM Healer, clinical reasoning training from NEJM Group, with a new user-focused site built on Gutenberg blocks and finished ahead of schedule
- ARB Accountants, a cloud accountancy in Southend, rebuilt on WordPress in 2025. Form submissions rose 350% and organic traffic 1,109% between January and October
- The Autism Voyage, tools and experts for autism families, with a provider directory where families book a call, two lead magnets with their own pages, and GoHighLevel behind every form and the checkout
- Liberty Shielding, a construction materials manufacturer, with a main site for architects and B2B buyers and a WooCommerce shop for direct sales
- WPScan, a WordPress security company, whose homepage we redesigned
- 96 WordPress landing pages in the examples gallery, each with a breakdown of what the page does and why
If your site has outgrown its theme, the shape of the work is the same whatever the sector.
How a WordPress build runs
The content map comes first because the templates and blocks are designed around it:
What the site has to do, who it is for, what a lead is worth, and every page and template it needs. If there is an existing site, we read its analytics and Search Console first.
Each key page is planned as a wireframe with the words on it, so the layout is argued about before it is designed.
Custom design in Figma, on your brand, for desktop and phone. You sign off the design before a page is built.
Pages built in Gutenberg blocks or Elementor with reusable sections, as few plugins as the site needs, and WooCommerce where you sell.
Content moved, old URLs mapped, forms wired to your CRM, GA4 and consent checked. Then QA on real phones and browsers.
We launch it, show your team how to add a page and edit a section, and put everything in your name. If you want us to stay on, maintenance is from ten hours a month with no contract, and updates are tested on a staging copy before they reach the live site.
You get the timeline in writing before design starts. A migration or a shop takes longer than a brochure site.
How it works
Send us the site you have, or the brief for the one you want.
You get a written read, a fixed quote and a timeline.
Design, build, launch and training, with no contract to keep.
Built for your team to run vs. built for the agency to maintain
Built to fit, in your name
- Reusable blocks your team can build pages with
- Custom design from a wireframe with real copy
- As few plugins as the site needs
- Updates tested on a staging copy first
- Forms into your CRM and GA4 checked before launch
- Fixed quote, no contract
- We do not run your ads or SEO
What you get instead
- pages only the builder can edit
- a bought theme with the colours changed
- a plugin for every feature
- updates run on the live site
- a form that emails one inbox
- a retainer to keep the lights on
- a website bundled with a media retainer
Work like this, with the numbers
Why teams choose Apexure for WordPress
Numbers after launch
ARB Accountants saw form submissions rise 350% and organic traffic 1,109% between January and October 2025, measured in its own GA4 and Search Console.
Delivered on the date
NEJM Healer's site was finished ahead of schedule. NEJM Group's general manager on Clutch: "They've delivered a quality product on time."
A site and a shop from one team
Liberty Shielding has two sites from us, one for architects and B2B buyers and a WooCommerce shop, and we recovered their entire site after a mistake on their side.
One team from wireframe to launch
Research, copy, design, build and QA by the same people, so nothing is lost in a handover between a design shop and a developer.
Updates tested before they go live
On a maintenance plan, plugin, theme and core updates go to a staging copy first and reach the live site only after they pass.
Everything in your name
The hosting account, the admin login, the design files and the data are yours from the first day. Maintenance is optional and monthly, and nothing renews.
Freelancer vs. agency vs. in-house for WordPress
Right for a small site with a fixed scope and nobody to manage. The risk is the handover. When they move on, the plugins and the custom code make sense only to them.
Research, copy, design, build, tracking and training from one team, with QA and a launch plan. Right when the site has to bring in enquiries rather than sit there. That is what this page offers.
Right once you publish enough to keep a WordPress developer busy full time. Most marketing teams do not, which is why reusable blocks matter. They let a marketer make the everyday changes.
If you already have Figma files, we build them in WordPress with the tracking wired, and we tell you before we start if something in the design will not build well.
Moving to WordPress, or off it to something lighter, starts with a content map and a redirect list. The old site stays up until the new one has been checked against it.
A fixed price on the number of pages, templates and integrations, quoted in writing after the first call. Maintenance after launch is from ten hours a month, optional, with no contract.
What piles up on a WordPress site nobody owns
The usual list:
- Plugins nobody dares update
- A theme three competitors also use
- Pages only the builder can edit
- Forms that email one inbox
- Page builders stacked on page builders
- A site that crawls on a phone
- Redirects nobody mapped
- GA4 that disagrees with the CRM
WordPress pages we designed
Each one has a breakdown of what the page does and why.
From clients whose pages and systems we built
Both have been a great experience and they went above and beyond expectations on both sites
They've delivered a quality product on time and had infinite patience with us.
Their leadership has done a great job.
A WordPress site your team can change without breaking it
Custom design, blocks your team can reuse, tracking wired before launch, and updates tested before they reach the live site. Fixed quote, no contract, and nothing bundled with media buying.
FAQs about our WordPress web design services
Discovery and a content map, wireframes with the copy on them, custom design, the build in Gutenberg blocks or Elementor, WooCommerce where you sell, content migration and redirects, forms wired to your CRM, GA4 and consent set up, QA on real devices, launch, and training for your team.
It depends on the number of pages, templates and integrations, and you get the timeline in writing before design starts. A migration or a shop takes longer than a brochure site.
Both. NEJM Healer's site runs on Gutenberg blocks, and several client sites run on Elementor Pro. If you already use one, we stay with it; if not, we pick the one your team will find easier to edit.
Yes. Content is mapped and moved, every old URL gets a redirect, and titles and descriptions come across. The old site stays live until the new one has been checked against it, and indexing is checked after the switch.
Yes. Liberty Shielding's shop runs on WooCommerce beside its main site, which is built for architects and B2B buyers. The checkout is tracked in GA4 and your CRM like every other form.
You do. We do not resell hosting. The site goes on a hosting account in your name, you get the admin login and the design files, and if you stop working with us, nothing breaks.
If you want us to. Website maintenance is from ten hours a month with no contract, and plugin, theme and core updates are tested on a staging copy before they reach the live site.
Yes. Apexure Ltd is registered in London, and the team is distributed and works UK hours, which is also the East Coast morning. Most of our clients are in the US and the UK.
No. We build the site and the tracking, and hand your ads or SEO partner cleaner data. Our partners run paid media and organic search; we build what the traffic lands on.
Tell us about the site
Send the URL of the site you have, or the brief for the one you want, and what a lead is worth. You get a written read, a fixed quote and a timeline.
UK hours, which is the East Coast morning.