High-converting landing pages for events & festivals

The Unique Selling Proposition on why somebody should attend your event. Events have a purpose for the user just like any other product or service. Emphasise on what makes your event special and mention the unique benefit in a simple statement.

Using urgency and scarcity and effective psychological factors that can influence visitors to sign up. E.g if your Event is starting on the 1st of October. You can have a countdown which shows days / time left. You can also limit the number of users who can sign up. This can have two potential benefits. One, you can have a countdown number to show seats available. Second, a limited small number can impy visitors can ask questions and engage with the speaker.

Ensure you mention the date and time of your Event loud and clear.

Have you conducted Events in the past? If yes, use recordings and list them on their landing pages so visitors can have see what they should expect. You can also add a series of comments from social media of attendees who previously visited the event.

One of the strong and powerful images you can use for your Event Landing pages are photos with the host and audience. Also try putting captions under your images. People almost always read the captions under images.

For guest speakers you can add their short bio with their photos. You can also include LinkedIn profile icons (which can link to their Linkedin profiles in a popup, so visitors are not redirected to Linkedin) to showcase their credibility.

The Call-to-Action for the event ultimately needs to be the sign-up of event attendees. Your booking system can be hosted on other websites like Eventbrite or Ticketmaster. Your event landing page can function like a Click-through-page to the website on which the booking is made.

Mostly events are part of a bigger event marketing strategy. Companies, businesses and marketers usually have a complete event calendar rather than just one event. This creates the opportunity of collecting testimonials and reviews, either in text copy or video.

Social media marketing is a great channel to support event promotion. Showcase your event to your existing social media audience and make sure everyone in your network is aware of your event offer. Likewise, social media follower number counters can be placed on the landing page to show social proof.