With a mission to simplify the solar adoption process, EcoGen America prioritizes education, transparency, and customer trust, ensuring homeowners make informed decisions about their energy independence.
The page needed to focus on educating prospective customers, easing their anxieties, and driving inquiries through a “Free Solar Estimate” form. Apexure also focused on addressing the following pain points to ensure the lead generation landing page effectively meets the needs of its target audience:
Target Audience Concerns: Potential customers hesitate due to worries about costs, commitment fears, and trust issues. Uncertainty about reliability and ROI further complicates adoption.
Competitive Landscape: Competing with established brands, EcoGen America must stand out through personalization and trust-building strategies.
User Experience: With 60% of traffic coming from mobile and 40% from desktop, the landing page needs to be mobile-friendly. Clear messaging and concise forms are crucial to capturing attention quickly.
Below is what we did:
1. Hero Section with Local Relevance
We crafted the headline “#1 Solar Experts in Connecticut” to resonate with the local audience and make a solid connection to their community. We successfully showcased the brand’s value and appeal by highlighting EcoGen America’s unique offerings, such as $0 down financing and personalized solar estimates.
2. Clear Call-to-Action (CTA)
Designed a prominent CTA form titled “Get My Free Estimate,” collecting essential information like name, address, estimated credit score, and more.
3. Integrating Value Propositions
Structured the page with sections addressing common concerns like:
Cost savings: demonstrating reduced energy bills.
Financing flexibility: Highlighting $0 down and long-term options.
Reliability: Showcasing EcoGen America’s expertise and positive reviews.
4. Social Proof Integration
Testimonials from satisfied customers and integrated Google reviews were added to build credibility. A personal touch was included by showcasing a testimonial highlighting the client’s own experience.
5. The “EcoGen vs Others” Comparison Table
This section builds trust and confidence by showcasing the advantages of choosing EcoGen America over other solar providers. A side-by-side comparison helps potential customers quickly understand the unique benefits offered by EcoGen America.
6. Mobile Optimization
Ensured a seamless experience across mobile devices, focusing on fast loading times and easy-to-navigate forms.
7. Testing and Optimization
We launched the landing page with ongoing monitoring of key metrics, including traffic sources and conversions.
By addressing common objections, showcasing social proof, and optimizing for mobile users, we successfully transformed EcoGen America’s landing page into a high-performing asset.
The campaign achieved a conversion rate of 8.36% , significantly exceeding the average for similar efforts in the renewable energy sector.This project highlights the importance of customer-centric design and tailored messaging in driving lead generation. The result was a streamlined customer experience and a significant increase in lead capture rates.
"Waseem was incredibly responsive and dedicated to finishing the project promptly. He was easy to collaborate with and a pleasure to work with. Our team would definitely contract him again for similar landing page projects."
