They offer a broad range of services, including vetting and providing candidates for roles from skilled trades to executive positions. Their goal is to streamline hiring processes and improve workforce efficiency for construction projects.
Their homepage attracted irrelevant inquiries due to unclear messaging about their niche, which led to wasted time and resources. Key issues:
The homepage failed to highlight Contractor Consultants’ focus on construction recruitment and did not distinguish them from general recruitment firms.
Irrelevant leads were booking appointments due to unclear messaging and design that did not effectively target construction companies looking to hire.
They needed a new homepage designed like a landing page to clearly communicate their niche and drive qualified appointments from construction companies.
The new design was built with a landing page style, optimized for high conversion rates, and tailored specifically to attract the right audience—construction companies needing hiring services.
Key Components of the Solution:
Research and Niche Clarification: We researched the construction recruitment niche in-depth to understand the target audience’s needs and pain points. This research informed the content and design strategy, ensuring the messaging was highly relevant.
Hero Section with Video Introduction: We added a compelling video in the hero section that immediately explained who “The Contractor Consultants” are, their niche focus on the construction industry, and how they differ from traditional recruitment agencies. This video helped pre-qualify visitors, ensuring only relevant leads proceeded to book appointments.
Conversion-Focused Design: The homepage was designed in a landing page style, with clear calls-to-action (CTAs) encouraging visitors to schedule a 15-minute call. The layout was simple, intuitive, and focused on driving conversions.
Trust-Building Elements: We prominently featured a 60-day money-back guarantee to alleviate any concerns about risk and build trust.
To further build credibility, we included testimonials from satisfied clients and video reviews showcasing success stories. This section helped reassure potential clients of the service’s effectiveness.
Competitor Comparison Table: We created a comparison section highlighting the advantages of using “The Contractor Consultants” over traditional recruiters. This section clarified the cost-effectiveness, speed, and quality of talent provided by The Contractor Consultants.
FAQs Section: A comprehensive FAQ section was added to address common questions and concerns, reducing friction in the decision-making process and helping potential clients make informed decisions.
A/B Testing and Optimization on Unbounce: Before finalizing the design, we built the page on Unbounce to test various sections and optimize the page for conversions. We tested different headlines, CTAs, and layouts to determine which combinations most effectively drove qualified leads.
Once the page was fully optimized and performing well, we rebuilt it in HubSpot and integrated it seamlessly with The Contractor Consultants’ CRM.
The new homepage significantly reduced the number of irrelevant leads and increased the quality of appointment bookings. By clearly communicating their niche, The Contractor Consultants attracted more construction companies, increasing conversion rates.
Increase in conversionsThe homepage’s landing page style and the strategic use of video and trust-building elements created a more engaging and informative user experience. This led to higher engagement and more confident decision-making by potential clients.
The Contractor Consultants were extremely satisfied with the results. The team praised our work, highlighting improved conversion rates and effective communication in their niche.
"Waseem did a great job; the team really enjoyed working with him!"
