Since its inception in 2010, the company has raised over $100 million across various projects, helping more than 500 products achieve their funding goals. Their unique multi-step product launch strategy has made them a leader in the industry, particularly in Kickstarter marketing and promotions.
Here are the three main objectives for every design:
Crafting landing pages that effectively convert potential backers.
Ensuring that the landing pages are optimized for high conversion rates.
Integrating a smooth and user-friendly payment process for pre-launch registrations.
Here are some key components of our provided solution:
Custom Landing Page Design: We designed visually appealing and engaging landing pages tailored to each product’s unique selling points. The designs were crafted to capture attention and drive user actions, strongly focusing on the elements that convert visitors into registered users.
Custom WordPress Theme: Using Agency 2.0’s custom-built WordPress theme, we ensured the landing pages were seamlessly integrated into their existing setup. It allowed for efficient management and consistency across different product launches, maintaining a cohesive brand experience.
Payment Integration: To facilitate easy and secure payments for pre-launch registrations, we integrated the WP Simple Pay plugin, which supported popular payment methods like Google Pay and Apple Pay. This feature made it easy for users to pay small fees (e.g., $1 or $5) during registration, significantly lowering the barrier to entry and boosting conversion rates.
Conversion Optimization: The landing pages were meticulously designed with conversion rate optimization (CRO) in mind. Clear calls-to-action, persuasive content, and user-friendly layouts made visitors likelier to sign up or express interest.
Examples of Successful New Product Landing Pages
1. Mello
A beautifully designed page that effectively communicates the product’s benefits and captures user interest.
2. Aviator
A visually striking and conversion-focused landing page that highlights the unique features of the Aviator product.
3. AOC Ergo Motion Stand
A landing page designed to engage users with its ergonomic design and easy-to-navigate layout.
The newly designed pre-launch landing pages substantially increased sign-ups and registrations. The intuitive design and frictionless payment integration resulted in a boost for many product launches.
Increased conversion rate across multiple campaignsThe integration of WP Simple Pay and the custom WordPress theme provided a seamless user experience. Users could quickly and securely register for the pre-launch, increasing engagement and satisfaction.
Agency 2.0 was delighted with the project’s outcome. The increased conversion rates and enhanced user experience contributed directly to the success of their clients’ crowdfunding campaigns. The custom WordPress theme’s scalable and efficient design proved valuable for future projects.
"Apexure's customer service and attention to detail have been so impressive. I've worked with many web development teams and Apexure is among the top."
