Their best website yet, ahead of schedule.
NEJM Healer, part of the NEJM Group, is an online training application that helps medical educators teach and assess clinical reasoning skills, and its website did not reflect the quality of the product. The deadline was tight, so we built a new site on WordPress, with wireframes and mockups approved along the way, and finished ahead of schedule. The client called it their best website yet.
- Website1 websitedesigned and built on WordPress
- DeadlineEarlyfinished ahead of a tight deadline
- EditingGutenbergso the team can manage the site themselves
- VerdictBest yetthe client's verdict on the new site
- The site as built, and how the project ran.As published January 2023.
- Client
- NEJM HealerClinical reasoning training for medical educators
- Sector
- Medical educationB2B · Healthcare · Education
- Platform
- WordPressGutenberg blocks, edited in-house
- Scope
- Website design and buildDiscovery, wireframes, mockups, WordPress
- Measured
- January 2023As the case study reports it
A site that undersold the product, and a hard deadline
NEJM Healer had worked with us before on a lead generation project. This time the brief was the whole website, and two things framed it from the first meeting.
A website below the quality of the product
NEJM Healer's training application is a premium product for clinicians and medical educators. The existing website did not reflect that quality of service. The new one had to look and read like the product it was selling.
A go-live date that could not move
The client raised the deadline as both a concern and a priority. They wanted to test and go live quickly, so the proposal had to show how the work would fit the time, as well as what the site would look like.
WordPress, and a team who would edit it themselves
The technical brief named WordPress as the platform. What mattered to NEJM Healer was being able to manage the site afterwards through the Gutenberg block builder, so the build had to leave them with pages they could edit without us.
A website that more effectively reflected their quality of service offering, delivered to a tight deadline.The brief, as the case study states it
What we built, and how it got there on time
The process was the point on this project. Every stage was agreed before the next began, and that is what kept the build ahead of the date.
A review first, then the architecture from their team
As with every client, we began with a review to understand what NEJM Healer needed the site to do. After several online discovery meetings, the NEJM Healer marketing team provided the finalised site architecture, along with the imagery and the content for every page. That gave the design a fixed scope to work within.
A wireframe for every page, then the mockups
We produced wireframes for each page and put them to NEJM Healer for approval. Once approved, they were quickly turned into visual mockups for feedback. Comments were documented on the live mockups in Invision, where the design team could review each one and either challenge it or update the design, which kept the rounds short.
WordPress, with Gutenberg so they can edit it
The site was built on WordPress, the platform named in the technical brief. The pages were constructed with the Gutenberg block builder, so the NEJM Healer team can manage and update the site themselves after handover, which they considered a real benefit. We showed a number of previous WordPress projects before the work began.
Finished ahead of schedule, then tested and live
The deadline had been the client's first concern. The website was finished ahead of schedule, which left room for the testing and go-live processes to run without pressure. The NEJM Healer team were pleased with the result, and the client called it their best website yet for flow and look and feel.
What the project delivered
The case study records the outcome in words rather than figures, as published in January 2023.
Finished ahead of a schedule the client had raised as its first concern, with room left for testing and go-live.
Pages built with the block editor, so the NEJM Healer team manages and updates the site without us.
The case study gives no traffic, lead or conversion figures for the new site, so none are claimed. What it records is the schedule, the platform and the sales director's verdict.
"infinite patience with us"
They've delivered a quality product on time and had infinite patience with us.
Three more websites built to a brief and a date
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