With a focus on efficiency, transparency, and support, Spark Advisors helps agencies optimize performance, enhance client acquisition, and ensure seamless management of their broker teams, all while simplifying the complexities of the Medicare sector.
Through their landing page, Spark wanted to aim to attract only high-quality leads while building trust through strong social proof. Apexure carefully considered every detail, optimizing each design element to maximize conversions.
We addressed every challenge with strategic elements to reduce friction and enhance the page’s conversion focus. Below are some of the most effective components we used:
1. Multi-Step Form:
We implemented a multi-step form to prioritize capturing essential client information and quickly determine lead relevance. It simplifies the process with step-by-step, option-based questions, making the form user-friendly and efficient.
2. Detailed Sections For Target Personas:
Since Spark primarily targets two personas—Medicare agents and agencies—we ensured the page highlights the specific benefits for each. To achieve this, we used category tabs, providing ample space to showcase how Spark’s services cater to both audiences effectively.
3. Emphasis on Social Proof:
Spark had abundant social proof, which we strategically distributed across the page to maximize impact. This includes partner logo bars, a testimonial wall, and quantified social proof to build trust and credibility.
Additionally, a short video was included to highlight the company’s value and showcase its range of services.
4. Mobile Optimization:
Since the page was designed for Facebook, we ensured it featured a responsive design optimized for mobile devices.
5. Page Monitoring:
After the page went live, we closely monitored its performance to ensure it met expectations.
Spark’s Facebook landing page, designed with a strong focus on target personas, became a valuable addition to its ad strategy. It performed exceptionally well, attracting high-quality leads.
The campaign achieved a conversion rate of 13.47%.A mobile-optimized landing page with tailored content for its target personas is key to driving conversions. With features like social proof and a multi-step form to enhance its conversion focus, the Spark Facebook landing page was designed for firm performance.
