Focusing on efficiency, compliance, and client care, Therapy Brands empowers therapists, counselors, and healthcare providers with intuitive tools for practice management, billing, telehealth, and clinical documentation. These tools help them enhance patient outcomes while simplifying administrative workflows.
Beyond a conversion-focused design, they also sought seamless API integration in their forms to simplify and accelerate sign-ups. Apexure carefully addressed the requests, embedding every technical detail into the landing page while maintaining the brand’s aesthetics.
Since TheraNest serves a specific niche, it was essential for the page to resonate with its target audience both visually and through its copy. Here are some key elements we incorporated into TheraNest’s landing page.
- Interactive Pricing Section
The page features an interactive pricing section with a toggle button, allowing users to see costs based on client count. This saves space, making room for key elements while offering a cleaner look compared to bulky pricing tables.
Instead of a bulky pricing section filled with features, Apexure focused on the most crucial detail—the cost per client count. Users can explore additional specifics through a demo or free trial, both accessible via CTAs at the section’s bottom.
- Utilizing API For The Free Trial Form
Apexure implemented the API to seamlessly connect Unbounce landing pages with TheraNest’s backend, allowing user data to be transferred without redirects. Instead of sending users to another page to sign up for a free trial, the form submission happens within a pop-up, instantly sending the data via API.
This improved user experience by keeping visitors engaged, reducing drop-offs, and speeding up the sign-up process. It also ensured data accuracy and automated lead management.
- Monitoring The Page
Apexure believes that launching a landing page is just the beginning. We continuously monitor its performance to ensure it aligns with the expected results.
TheraNest’s API-powered landing page was designed to effectively communicate with target personas and highlight niche-specific USPs. Its performance demonstrates that SaaS landing pages built on these principles often exceed expectations.
The campaign achieved a conversion rate of 34.38%.The pricing section elevates the page’s impact by featuring toggles and a strong focus on highlighting the SaaS’s value across various use cases. SaaS pages built with conversion-driven elements like these consistently deliver above-expected results.
