Get more inspiration from our recent AdWord Landing Page Examples
Features That Are Included In Every AdWord Landing Page
AdWord-Landing Page Message Match
The copy in your ads and the message on a landing page are crucial. The AdWord landing page should fulfil the promise made in the Google Ad.
We design AdWord landing pages that are specific to each ad offer and create a smooth transition from the ad to the landing page ensuring that visitors progress through your sales or lead generating funnel.
By establishing on-target message matches, we reassure your paid traffic is targeting the right place and that your brand is reliable and trustworthy.
Right Keyword Bidding
A successful AdWord landing page is relevant to your bidding keyword and ad in order to earn a good Quality Score.
We conduct wide keyword research to better understand your customers’ search queries that are closely related to your products or services.
We ensure that your AdWord landing page shows up at the right time in front of the right customer’s when they are looking for the products/service you offer.
We also use Dynamic Keyword Insertion to provide more precise targeting that will result in lower-cost ads and help you reach your target market.
Defining a Unique Selling Point
Your AdWords landing page should address the problem or pain that your visitors are experiencing, and explain why your product is the best solution.
We employ a strong USP on your landing page that differentiates what you’re delivering is the best choice from the rest of the competing brands in the market.
Fast Loading Speed
Page speed is a crucial success component in the conversion process. Google highlights that site speed has an impact on Ad Rank, implying that your Quality Scores and CPC will also be affected. The ideal page load time is 3 seconds or less.
We continuously strive to keep your pages loading at industry-leading speeds of 2 seconds or less.
Directional Cues
Directional cues are a great method to direct visitors to important parts of your AdWord landing page, such as your lead capture form, call to action, testimonials, or below the fold content.
Based on psychological research and practical case studies, we add directed cues on an AdWord landing page to ensure that your prospects pay attention to what matters most to your conversion objective.
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